ON THE FUNCTIONS OF TITLES OF LINGUISTIC ACADEMIC BOOKS AND PAPERS
The article is devoted to the functions of titles of academic books and papers dealing with linguistics. The author’s perspective refers to methodological tools drawing on e.g. Onomastics and rhetoric. The analysed material comprises 1000 titles of linguistic monographs, chapters in monographs and articles published over the last 15 years. Each of the titles serves nominative, identifying, individualising, compositional and formal functions. To most of them we can ascribe a descriptive (characterising and informative) function, manifested in informing the reader about the content of the document. It is precisely the linguistic expression of this function that determines the scholarly nature of these titles. Seemingly of little significance — when it comes to the analysed documents — the pragmatic function (especially advertising function) has become more important in recent years. It is expressed by means such as semantic fi gures (metaphor, value judgement), verbal figures (juxtaposition, inversion, diaphora, anaphora and triple enumeration) and intertextual games (quotes and idiomatic expressions). Scholarly books and papers — especially monographs — are increasingly treated as commodities, which need attractive advertising in order to attract interest of the reader or even encourage him or her to buy.